Beyond Stigma: Exploring Everyday lives in the East End of Glasgow and the CWG2014

Hello everyone and welcome to the Blog that has been set up in conjunction with our research project “Beyond Stigma: Exploring Everyday lives in the East End of Glasgow and the CWG2014”

The East End of Glasgow has had a lot of negative media and political commentary attached to it. With your help, we want to explore the lives and promote the voice of people actually living in the East End of Glasgow. We are looking for people to keep diaries of their thoughts and experiences throughout the Commonwealth Games 2014 and beyond.

If you would like to be involved, or want more information please contact Vikki McCall.

Phone: 01786 467698; e-mail:

Also please keep checking this blog for updates.

More about the Project…

We seek to explore the impact of territorial stigmatisation on the people that live in the East End of Glasgow in the context of the Commonwealth Games 2014 and other social and economic changes that are impacting on the city.

The 2014 Commonwealth Games sets out ‘Glasgow’s ambition… for a meaningful legacy that will go beyond 2014 and will benefit everyone’. Yet beneath the fanfaring, there is little supportive evidence that mega sporting events can achieve the aims set out by local government. Further still, this regeneration initiative was envisaged in different set of economic and political conditions.

The City of Glasgow has the highest number of people living in conditions of multiple deprivation and the East End in particular is subject to negative media and political discourse and stigmatisation. Those living in the East End of Glasgow will have a certain level of awareness of these discourses and are also actors in negotiating the process of stigmatisation as well as living with the consequences of it. But how exactly are such discourses being received and experienced in the East End? Do they create further material inequalities? How do stigmatizing narratives and structural inequalities coalesce? In asking these questions, this research will examine the relationship between territorial stigmatisation and gentrification/regeneration. It will explore the material underpinning of narratives of lack which devalue and/or valorize neighbourhoods and people of those places. It will compare these narratives to the everyday lived realities of Glasgow’s East Enders.

Who is involved…

The project is led by Dr Gerry Mooney, from the Open University in Scotland.

The project is being managed by Dr Vikki McCall, from the University of Stirling. Vikki lives in the East End of Glasgow and is on the Board of Parkhead Housing Association. Please feel free to tweet @vikki_mccall

and Dr Kirsteen Paton from the University of Leeds.

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